A good advert can be something really simple that consistently attracts new customers for you. Often there is the temptation to get super creative or clever in a marketing campaign. Certainly those adverts have their place, but if an advert is still working for you, then why change it? Sometimes I think it is just a case that we are getting bored with our adverts. Take for example one of my adverts: ‘How to attract customers in 7 easy steps’. I’ve been running that advert for nearly a year now and it’s still working for me.